By using this strategy, you can set up bidding goals on your Google Ads and get leads without burning your pocket.br br 1. You want to select "clicks" but once the ad is up and running, you want to come back and change the bidding goal to "Conversion". Next, check the box that says "set at maximum cost per click bid limit" because if you don't set the maximum cost per click limit, Google will exhaust your ad budget very quickly.br br After that put in your bidding amount. Once the Ads start running, analyse this data and see if you are being outbid by competition and accordingly increase or decrease the bid limit.