The video-on-demand (VoD) market is a growing segment of the digital media industry, offering consumers access to various content such as movies, TV shows, sports, and music. The shift from linear TV to online streaming platforms is creating new revenue streams and business models for content providers and distributors. Increase in adoption of digital media devices, faster internet connectivity, and widespread use of mobile devices, including phones and tablets, have added to the surge in usage of VoD services.