Social media can be effectively utilized for two main purposes:br br 1. **Staying Connected**: Social media platforms provide a powerful way to maintain relationships and stay in touch with friends, family, and colleagues, regardless of geographical distances. They facilitate communication, enable the sharing of life updates, and help strengthen personal and professional networks.br br 2. **Sharing Information and Building Communities**: These platforms serve as valuable tools for disseminating information, raising awareness on important issues, and fostering communities with shared interests or causes. They allow individuals and organizations to reach a broad audience, engage in discussions, and collaborate on projects, thereby amplifying their impact and fostering collective action.