K-pop might be the glittery diamond, but K-indie is the hidden gem. ✨ While K-pop dazzles with its polished performances and catchy tunes, K-indie offers a more raw, authentic sound. K-indie artists Rad Museum, Tabber, and Miso pursued a career in music even though their parents really didn’t want them to. Now, the three artists are touring globally, including visiting Australia where they performed to sold out shows. With the help of indie promoter Kohai, the three now tour together internationally under you.will.knovv: a Seoul-based indie label founded by fellow artist DEAN back in 2017. Here’s what the trio said about their first performances, and how crowds differ across cultures.br br Directorbr Andrew Yeebr br Producersbr Andrew Yeebr Cam Robertsonbr br Editorbr Andrew Yeebr br Director of Photographybr Sky Dominicbr Cam Robertsonbr br Additional Footagebr Mike Deckbr Tatsuki Kirklandbr br Script Consultantbr Andrew Yeebr br Translation br Sumi Yunbr br Editor-in-Chiefbr Keshia Hannambr br Head of Productionbr Stephanie Tangkilisanbr br Post Production Coordinatorbr Skolastika Lupitawinabr br Additional Archival Materialbr Rad Museum - Off-Line (feat. DEAN, LeeHi) (Official Video), (2022)br Miso - Emotions (feat. Lil Cherry) (Official Video), (2023)br Tabber - Chi-Ka (feat. DEAN) (Official Video), (2024)br Rad Museum - CALL ME BACK (feat. BE'O (비오)) Official MV, (2023)br 3AM Freestyle • Tabber, DEAN, Kim Ximya, (2020)br Miso - Alone (Official Video), (2020)br ALONE | Miso’s home alone (with DEAN), (2020)br [온스테이지2.0] Miso - Alone, (2021)br you.will.knovv Branding Video Clip, (2020)br (ENG) vv file: Mysterious Dudes EP. 1 Interview, (2022)br [마이에센셜] 라드 뮤지엄의 영감을 자극하는 물건들 (SCENE, 츄르, 라이언 맥긴리, 다니엘 시저), (2020)br L'Officiel Malaysia, Rad Museum talks debut EP 'Scene', the catalysis of K-Indie and more, (2019)br Hypebeast, Interview with the Rad Museum: An alternative museum that opened its doors after four years, (2022)br Silencio, S.i.l.e.n.c.i.o. INTERVIEW MISObr The Kraze, GET TO KNOW YOU WILL KNOVV’S TABBER AND RAD MUSEUM, (2023)br br Special Thanksbr you.will.