This is exactly how we craft Google Ads Headlines for our clients and get them hundreds of leads and you can do it also.br br Build an Excel sheet to organise all your headline ideas. Then you craft a headline using storytelling as an emotional trigger. So under the headline, you need to use a story to capture attention. This headline makes the customer curious and subconsciously makes them click on the ad to read the whole story.br br The next headline you want to craft will have authority as an emotional trigger. These headlines show that you are an authority in an industry and can be trusted to provide outstanding services to your customers, it also builds confidence and credibility in the eye of the customer.