Imagine stepping into a toy store, where vibrant shelves are filled with Mario plushies, Sonic action figures, and Pokémon cards. These beloved characters extend far beyond the world of video games — they symbolize a lucrative realm of toys and merchandise that Sony's franchises have yet to fully explore. By tapping into this potential, Sony could unlock new revenue streams and deepen fan engagement, making their iconic characters household names in every child's playroom. The time has come for Sony to seize this opportunity and bring their franchises into the hands of fans everywhere.