So here is the strategy you should use when running Multiple Ad Campaigns. By using it, you will get hundreds of leads pouring in.br br In your Google Ads Campaign, Click on "More Settings" then in the Ad Rotation, select "Optimise Prefer best-performing Ads" Google will see which ads are performing the best and allocate more of your budget to those Ads that are bringing in more conversions.br br So if you have multiple Ads within an Ad group and you want to split-test them, then this is the best option. As Google is really good at pushing your budget to the best-performing Ads. br br You can also do this manually, for that, you just need to select "Do not optimise Rotate Ads Indefinitely" and you can come back and delete or Pause the Ads which are not converting.