Hello friends mechanical bull riding owes much of its popularity to the rise of country music in the 1970s and 1980s as country music began to dominate the airwaves its themes of rugged individualism and cowboy culture resonated with a wide audience country bars sprang up across America and many of these establishments began installing mechanical goals to attract patrons Looking For A Taste of the Wild West the combination of a country music Atmosphere and the thrill of mechanical bull riding proved irresistible it wasn't long before