Avoiders vs. Seekers: A Guide to Customer Segmentation for Marketing Micro SaaS Products

Avoiders vs. Seekers: A Guide to Customer Segmentation for Marketing Micro SaaS Products

When it comes to customer segmentation for Micro SaaS, it’s time to forget the textbook demographic charts and personality archetypes. We're playing a different game here—one that’s less about neat categories and more about primal human drives: Avoiders and Seekers. This framework cuts straight to the heart of how people act, giving you an edge in knowing who to target and how to 10x your Micro Saas.


User: The Micro Saas Playbook

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Uploaded: 2024-10-15

Duration: 07:01

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