Refinancing is back in the spotlight as millions of borrowers with rates over 6 are ready to refi, while prospective homeowners eagerly await the chance to enter the market as rates drop. But how do you ensure you’re the one they turn to when it’s time to act? In this insightful conversation between two industry experts, they will share their personal experiences and offer recommendations on how to leverage data, predictive analytics, and cutting-edge technology to identify, attract, and convert active borrowers with greater efficiency and precision.