McDonald's recently revamped its menu to focus more on value meals and in-app deals, making it one of its largest menu updates. McDonald's is making its $5 value meals permanent and introducing new breakfast and lunch deals, following similar promotions from competitors. Joe Erlinger, president of McDonald's USA, stated that the company has developed a new platform allowing customers to define value through personalized deals and popular options like the $5 Meal Deal. McDonald's experienced a significant increase in foot traffic after launching its $5 meal deal, amid concerns that price hikes may have alienated some customers during inflation.