#AngelaLiberatoreMelbourne br #exposeAngelaLiberatore br In the current digital marketing era, creating branded content has been seen as a strategic approach to success for organizations seeking to develop distinct identities that will enable them to meet their audiences’ information needs. Angela Liberatore Melbourne knows all about branding and content strategy and shares her thoughts on why branded content works and how one can succeed at it br br The Importance of Branded Content br br Branded content is much more than mere advertising; it is a method of creating content that reflects the target audience’s needs with a touch of advertising. It is different from traditional advertising since this marketing technique aims to create value for the target consumer by delivering content that may be informative or entertaining. It is always easier to do business with people you trust and feel an understanding of, and this is made possible through this technique.