New research by Nomo reveals that over half (55) of Brits eat the same meals every week, with almost half (44) admitting they’re bored of mealtimes. However, six in ten (63) say they’re open to a flexitarian diet, and four in ten (43) would try new recipes if they were easy to make. This February, celebrity chef Simon Rimmer is encouraging Brits to take part in “Flexi-Feb,” a simple challenge to add variety and excitement to their weekly meals by swapping meat and dairy for easy, plant-based alternatives. By reimagining classic dishes with fresh ingredients, Simon believes we can inspire creativity in the kitchen while supporting health goals – something nearly a quarter (23) of Brits say would encourage them to try new meals.