Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed abr net worth that Forbes estimates to be more than $600 million.br br Read the full story on Forbes: br 0:00 Introbr 2:19 Dana White Meets The Fertitta Brothersbr 3:25 White Convinces The Fertitta Brothers To Buy The UFCbr 5:50 The UFC Finds An Ally In Donald Trumpbr 7:36 Finding A Trojan Horse To Get The UFC On TVbr 11:48 Dana White Becomes A Star And The Face Of The UFCbr 15:50 How The UFC Survived The Covid-19 Pandemicbr 19:41 Behind The Scenes At UFC 310 br 27:19 A UFC Fighter's Perspective br 27:58 White's Newest Combat Venturebr br Subscribe to FORBES: br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.