Local Search is commonly used to find anything from flower shops to the nearest dry cleaner. With some of the recent updates Google has applied, this will be one step easier for users and a boon for business owners. By displaying a Google map and 10 local listings on its first results page for simple phrases (ie. flowers), Google has simplified user access to local data. Matt McGee of SmallBusinessSEM.com takes a look at some of the potential benefits this can have for small businesses.