Stop Telling Customers What to Do—Start Showing Thembr br 🚨 Customers don’t have to do anything. If your process is frustrating, they’ll find someone who makes it easier.br br 📌 When businesses say:br ❌ "You have to fill out this form."br ❌ "You have to call this number."br ❌ "You have to follow this process."br br Customers think: No, I don’t. I can go elsewhere.br br 💡 Instead, great companies use "Show & Tell":br ✅ They walk customers through the process instead of demanding compliance.br ✅ They simplify solutions to remove unnecessary steps.br ✅ They make the experience effortless so customers stay, instead of leaving.br br In this episode of The Mason Duchatschek Show, Shep Hyken, a NYT & WSJ best-selling author and customer service expert, explains how leveraging technology and better training can reduce friction and improve customer satisfaction.br br If you want to increase customer retention, remove obstacles, and build loyalty, this conversation is for you.br br Key Takeawaysbr br ✅ Friction kills customer loyalty. If something is difficult, they’ll leave.br ✅ Processes should feel intuitive. If you have to explain it, it’s too complicated.br ✅ Self-service should be an option—not a requirement. Customers want choice.br ✅ Training employees to guide, not just direct, makes all the difference.br ✅ Technology should make things easier—not add frustration.br br Listen to the Full Conversationbr br 🎙 Podcast Episode:br br 👉 br 📺 Full Video on YouTube:br br 👉 br Learn More with Workforce Alchemybr br If you're looking for proven strategies, tools, and secrets to improve customer experience, leadership, and business success, take the Workforce Alchemy Challenge for free.br br 👉 Apply here: br About This Channelbr br Subscribe now & discover the world of Workforce Alchemy. Visit our website & take the challenge! Mason Duchatschek is an Amazon.com #1 bestselling author of numerous books, and his ideas have been featured in Selling Power, Entrepreneur, and the New York Times.br br There is a way to make every employee more valuable. People shouldn't dread coming to work. Companies shouldn't lose great employees or settle for good when great is possible.br br If you want to hire the best and avoid the rest, subscribe. If you want to solve problems before they occur, subscribe. If you want to get better work accomplished faster without adding staff, subscribe and be sure to share helpful ideas with others.