Nike Warns of Steeper Sales Drop Amid Tariffs, Weak Consumer Demand, and Lagging Turnaround

Nike Warns of Steeper Sales Drop Amid Tariffs, Weak Consumer Demand, and Lagging Turnaround

Nike warned that current-quarter sales will drop by a double-digit percentage, according to CNBC. The sneaker faces new tariffs, weak consumer confidence, and a slower-than-expected turnaround. Nike expects its fiscal fourth-quarter sales to decline at the lower end of its projected range. The company also anticipates a sharp drop in gross margin as it clears out excess inventory and outdated styles, a process likely to extend into the next fiscal year. Nike's sales forecast came in well below Wall Street expectations, surprising analysts with a more pessimistic outlook.


User: Benzinga

Views: 103

Uploaded: 2025-03-24

Duration: 00:38

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