Investing in a business can be a game-changer, but one wrong move can wipe out your hard-earned money. In this video, I share my painful experience of losing 50 lakhs in an e-commerce business despite thorough due diligence. Discover the 5 critical mistakes I made and learn how to avoid them before you invest your money. Whether you're an investor or a founder raising funds, these insights will save you from massive financial losses.br br I break down my entire due diligence process—founder background checks, market research, financial audits, operational reviews, and system evaluations—and reveal the shocking loophole that still led to failure. You’ll also learn why trending products are risky investments and why evergreen businesses are safer.