Utah Beats was a joint hip hop and electronic music party by L3 entertainment, featuring Three 6 Mafia and Global Deejays as headliners. The event featured an outstanding sound and light production and a huge venue (the Southtowne Expo Center). It opened with a fashion show featuring designs by Danny Nappi, and hair makeup by VANITY HAIR EXTENSIONS and Element Salon. Runway talent was provided by Pulse Management, in partnership with Elite Model Management.