Procter & Gamble reported mixed quarterly results Thursday, according to CNBC. Declining demand, rising tariffs, and increased brand investment led to a reduced outlook. The company posted earnings per share of $1.54, slightly beating the $1.53 estimate, but revenue fell short at $19.78 billion versus the expected $20.11 billion. Net sales declined 2, and volume slipped 1, with the steepest drop in its baby, feminine, and family care segments. CEO Jon Moeller cited inflationary pressure from Trump’s new tariffs and forecast price hikes starting in July. P&G expects flat sales for fiscal 2025 and lowered its core EPS forecast to $6.72 to $6.82, down from $6.91 to $7.05. Shares fell over 1 in premarket trading.