Since November 2021, Netflix, which recently passed 300 million subscribers globally, has been trying to convince users, investors and developers alike that one of the answers to that question can be video games.br br And it has put real money behind that conviction. By fall 2023, according to widely cited reports, Netflix had spent $1 billion on gaming, buying up four smaller development studios and building two of its own, while publishing dozens of titles for mobile devices, including tower defense game Bloons TD and graphic adventure Oxenfree.br br Analysts believe the company likely spent another $1 billion on gaming in 2024 alone, increasing its offering to 140 games made available to anyone with a Netflix subscription, all without ads or in-app microtransactions. Traction in the gaming marketplace has been harder to come by. br br Netflix’s portfolio of mobile apps has recorded 192 million total downloads, according to data provider Apptopia, and daily active user counts hover around 1.1 million, each fractional compared with mobile publisher competitors and even smaller in relation to Netflix’s overall subscriber base.br br Subscribe to Forbes Life: br Stay Connectedbr Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.