In this video, we explore the critical role of the finance team in ensuring the effectiveness and profitability of Trade Promotion Management (TPM) efforts. From budgeting and forecasting to performance tracking and ROI analysis, finance plays a central role in aligning promotional spend with business goals.br br 💡 Why It Matters:br br A strategic finance team can transform TPM from a cost center into a profit-driving function—maximizing returns, minimizing inefficiencies, and fostering cross-functional alignment.br br 📈 Ideal For:br br Finance professionals, CPG executives, TPM managers, and cross-functional teams working in trade promotion planning and execution.br br Key Links👇br br 🌐 br Expertise Accelerated is your partner in growth through high-quality outsourcing and staff augmentation solutions in accounting & finance and supply chain roles in the CPG industry that save payroll costs and deliver process efficiencies.