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BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI

BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI

Mark Abraham, the global personalization leader at BCG, said "consent and security are paramount" in the age of GenAI.


User: Business Insider

Views: 92

Uploaded: 2025-06-21

Duration: 03:45

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