CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy

CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy

CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy

Todd Kaplan, Kraft Heinz North America's CMO, talks about transitioning into his role, the brand's collaboration with Richie Saunders, and the 'marketing that happens' mindset.

User: Insider

Views: 17

Uploaded: 2025-06-27

Duration: 04:10