Tesla's European new car sales plummeted 27.9 year-on-year in May, partly due to brand damage from CEO Elon Musk's controversial rhetoric. Meanwhile, Chinese manufacturers are rapidly gaining ground, maintaining strong momentum in Europe's evolving EV market.br br Read the full story on Forbes: br Subscribe to FORBES: br 0:00 Introductionbr 1:27 A Big Deal: Staff Shakeup at Teslabr 5:26 How Bad Are Tesla's Sales?br 8:07 Musk's Firing Habits and a Shrinking Executive Pool br 12:40 What's Next? No Replacement in Sightbr br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.