Ryan Smith previously founded LeafLink, a wholesale marketplace (valued at $800 million) serving the cannabis industry. He sat down with Forbes reporter Zoya Hasan to share why he left the company to launch Mura, a new startup using AI to empower frontline workers, like the technicians who repair your AC.br br Subscribe to FORBES: br 0:00 Introductionbr 1:17 What is Mura? A Practical Examplebr 4:26 The Mura Business Model: Value-Based Pricingbr 9:55 Standing Out in the Age of AIbr 14:15 Founder Lessons: Pricing, Regulation, and Teambr 19:25 Long-Term Vision and the Startup Edgebr br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.