classic warfare, Cold War, news, truth, mediabr Transcriptbr All of this is classic warfare. All of it is classic warfare. And it's been going on. for a very, very long time, and if we were to go back to the Cold War, during the Cold War, the Russians used to have a saying, there is no truth in the news, and there is no news in the truth, which is where we get this if it bleeds, it leads mentality, because we're always looking for the train wreck, and they've taught us to expect the train wreck, And therefore the Russians were right. We got groomed. There is no news, right? No truth in the news. And there is no news in the truth. And that's where we live today, full time.