As brands demand more from their marketing technology investments a cluttered MarTech stack can slow you down—and cost you more than just money.br br In this expert talk, we walk through a strategic MarTech audit framework designed to help you take control of your technology investments. Learn how to assess your tools, uncover inefficiencies, and make data-driven decisions that drive measurable results.br br What you'll gain from this session:br • A proven checklist to evaluate your current marketing toolsbr • Methods to categorize platforms by function (CRM, automation, analytics, etc.)br • Collaboration strategies with Sales, Marketing, and CS teamsbr • Techniques to map platform integrations and optimize data flowbr • Insights into license costs, tool performance, and ROIbr • Clear steps to decide what to keep, cut, or consolidatebr • Post-audit action plans to improve adoption, integration, and alignmentbr br Whether you're optimizing or scaling, this blueprint ensures your MarTech stack works for your goals—not against them.