Some businesses forget to include their opening date, which makes their listing look incomplete. Google's Algorithm picks up on this and penalises their profile. Remember to put the opening date in your Google Business Profile. br br Next, check that the same contact number is listed across all directories and listings. Just ensure you have one phone number and then enter it on all your directory submissions. To check if your contact details are consistent across all business directories, go to Moz Listing Checker, enter all your details, and the site will inform you whether your contact information is consistent across all your listings. br br If your Contact number is different, Google will pick up on it and penalise your profile, so make sure it's not.