In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all marketing—and buying—has in common, and how simplicity can help anchor marketing in times of great complexity.br br Subscribe to FORBES: br :00 - Introduction: Why We Shifted from Product-Led to Brand-Led Growthbr 1:52 - How to Convince a Skeptical CFO of Your Brand's Valuebr 5:21 - Using 'Inconvenient Truths' to Drive Long-Term Strategybr 8:12 - Orchestrating Short-Term Wins and Long-Term Brand Buildingbr 10:29 - Why We Cut Lead Generation by 50 (And It Worked)br 13:21 - The B2B Marketing Funnel is Dead. Here's What We Do Instead.br 15:44 - What B2C Can Learn from B2B (and Vice Versa)br 18:25 - Why Has B2B Marketing Traditionally Been So Bad?br 21:04 - 'Project Marie Kondo': How We Cut 200 Campaigns Down to 6br 24:50 - Finding Your DNA: How to Create Differentiated Workbr 27:32 - Lessons from a Former Race Car Driverbr 30:57 - Why You Have to Embrace Strategic Riskbr 33:17 - When AI Does the Work, Brand IS the Workbr 36:31 - How to Build Brand Trust in a Trustless Worldbr br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.