Marketing operations has evolved into a strategic engine for business growth. This roundtable explores how the field is being redefined by three major shifts: simplifying complex tech stacks, using clean data for forecasting and smarter decisions, and creating governance frameworks that scale globally. br br The discussion also highlights how automation and AI connect marketing, sales, and customer success to improve efficiency and accountability, while global communities and events are shaping the future of professional standards. br br Whether you’re leading a marketing team or just entering the space, this conversation delivers actionable insights to strengthen strategy, enhance performance, and future-proof your go-to-market engine.