Despite gadgets getting more expensive, Hasselblad surprised us when they said their new flagship digital medium format camera will cost $7,399 which is $800 cheaper than its predecessor. The camera also comes with industry-first HDR photos, 10-stop in-body stabilization and LiDAR focusing. The 100MP photos are rated for 15.3 stops of dynamic range and look absolutely stunning, but the camera, just like most medium format cameras, feels lethargic at times.