The financial services industry has always been a leader in adopting new technology — frombr ATMs to mobile banking. Today, it faces another turning point, shaped by rising customerbr expectations, tighter regulations, and competition from fintechs.br At the center of this change is SAP for Financial Services — a suite of solutions powered bybr SAP ERP software and the SAP Business Technology Platform (SAP BTP). Together, theybr help banks, insurers, and investment firms modernize legacy systems, stay compliant, andbr deliver customer-first digital experiences.