Le défilé renault ® the carwalk - a new flagship dedicated to automotive pop-culture on the Champs-Élysées - Making of

Le défilé renault ® the carwalk - a new flagship dedicated to automotive pop-culture on the Champs-Élysées - Making of

The opening of le défilé renault ® the carwalk is the next step in the brand's renewal, reflecting its ambition to “rewrite the urban and cultural history of Renault on the Champs-Élysées”. Unlike its competitors, Renault has decided to remain on the most beautiful avenue in the world, opening a hub dedicated to mobility and pop culture. This decisive choice underlines Renault's ambitions to position itself at the heart of a nation that is open to the world, and to address the sweeping changes experienced by the automotive industry today.br br The new flagship shows how Renault sees the automotive future: an immersive experience, an echo of the past and a vision of tomorrow, a place for sharing that also inspires a sense of wonder. This reinvented flagship seeks to showcase innovation and design in an iconic but friendly space. The building is a historic landmark, since it was here in 1910 that Louis Renault became the first vehicle manufacturer to open a showroom on the Champs-Élysées.br br With its bold architecture, the venue has reflected the brand's contemporary edge over time. Renault has always been present at 53 avenue des Champs-Élysées, developing concepts that live on in the collective memory: the Renault Pub of the 1960s, and Atelier Renault in the early 2000s. These celebrated venues contributed to making the Champs-Élysées the most beautiful avenue in the world.


User: AutoMotions

Views: 33

Uploaded: 2025-09-19

Duration: 01:14

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