World Liberty Financial, a cryptocurrency venture backed by the Trump family, is preparing to launch a debit card and retail app, according to The Block. Co-founder Zak Folkman unveiled the plans during Korea Blockchain Week 2025 in Seoul. The company will launch a debit card linking its USD1 stablecoin to Apple Pay alongside a retail app combining payments and trading features. Folkman emphasized that World Liberty Financial will never create its own chain, maintaining neutrality in platforms and distribution. World Liberty Financial has become a key Trump family venture, with the WLFI token’s debut generating billions in paper wealth. The WLFI token has dropped 34 from its debut and 55 from its peak, erasing about $6.33 billion in investor wealth.