BAMM! EP 518: Better Cotton Mela - Bhali Kari Ayabr br Project: Better Cotton Initiative (BCI)br Documentary Director: Kamran Jawaidbr Documentary Producer: BAMM! Digital Televisionbr PRGMEA Member: Atteq Ahmed & Mohammad Owaisbr PRGMEA Secretaries: Kamran Jawaid & Shaista Nazbr PRGMEA Consultant: Kashif Samadbr br This documentary is briefed about the Better Cotton Mela held at Hala, Sindh, Pakistan. Better Cotton is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive, while protecting and restoring the environment. This documentary is featured the different players in the Cotton Industry, working to support local farmers and specially the women. PRGMEA is in collaboration with BCI and have a positive presence at the Better Cotton Mela. br br Pakistan is the third-largest producer of Better Cotton globally. We launched a Better Cotton programme in Pakistan in 2009 to help the country’s rapidly developing cotton industry grow cotton more sustainably and improve the livelihoods of the approximately 1.5 million smallholder farmers who rely on cotton for a living. As the country moves away from sugar production in anticipation of water-scarce conditions caused by climate change, more farmers are growing cotton since it is naturally more drought-resistant. Together with our partners, we are supporting more of these farmers to become Better Cotton Farmers.br br The documentary is produced by BAMM! Digital Television and directed by Kamran Jawaid.