On the eve of Breast Cancer Awareness Month, the Manila Bulletin head office in Intramuros lit up its signage in pink on Tuesday, September 30.br br The symbolic gesture highlights the importance of early detection, regular screenings, and timely treatment in the fight against breast cancer.br br Observed every October, the campaign fosters solidarity with patients and survivors while promoting education, advocacy, and support for research.br br By lighting up in pink, the Manila Bulletin joins countless organizations across the globe in amplifying the message of hope, resilience, and the ongoing fight against breast cancer.