Amazon Introduces Low-Cost Grocery Brand To Attract Value-Seeking Consumers

Amazon Introduces Low-Cost Grocery Brand To Attract Value-Seeking Consumers

Amazon launched a new private-label grocery brand, consolidating Happy Belly and Amazon Fresh under the “Amazon Grocery” label. The line offers over 1,000 items, mostly under $5, to attract budget-conscious shoppers. The move pressured rival grocery and retail stocks, including Walmart, Kroger, and Target.


User: Benzinga

Views: 16

Uploaded: 2025-10-02

Duration: 00:59

Your Page Title