Prasarana Integrated Development Sdn Bhd (PRIDE), a subsidiary of Prasarana Malaysia Bhd, has partnered with United Overseas Bank (Malaysia) Bhd (UOB Malaysia) to rebrand the Bandaraya LRT Station as Bandaraya-UOB LRT Station under its station naming rights programme.br br Transport Minister Anthony Loke said the initiative reflects how private sector participation can strengthen Malaysia's public transport ecosystem while diversifying revenue streams for Prasarana.