Mike Follett (CEO, Lumen Research) distills three rules for planners:br · Format: buy ads big enough to be seen—tiny units get skippedbr · Context: engaged audiences in quality content drive higher ad attentionbr · Creative: storytelling (with audio + visual) multiplies attention and earns an unfair sharebr br Connect with Us:br · Website: · LinkedIn: br Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.