Nikhil Jain explains why age matters in attention planning:br · Younger audiences often spend less total time on ads but take the message faster—interactive formats lift considerationbr · KPIs should differ by age: completion rate isn’t always right for 18–34br · For older audiences, longer ads and stronger storytelling help sustain association and considerationbr br Connect with Us:br · Website: · LinkedIn: br Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.