Nikhil Jain shares the biggest takeaways from our multi‑year attention study with Lumen Research:br · Quality inventory is a primary driver of attentive time and outcomesbr · Creative matters: enrichedinteractive formats boost recall and consideration without longer exposurebr · Audience strategy counts: younger viewers need faster takeout; tailor KPIs and storytelling by agebr · Audio lifts attention and brand association; plan for sound‑on where context fitsbr · Treat attention as a strategy, not just a media KPIbr br Connect with Us:br · Website: · LinkedIn: br Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.