For #LocalSEO, I track the website, Google Maps, Apple Maps, and Bing Maps performance for my clients. The breakdown will vary with the percentage of what is most important, but it generally has Google Maps (Google Business Profile) being the most important, while having Bing Maps be the least. I track keyword rankings, sessions, and the conversion rate for the website. For Google Maps and Apple Maps, I track the keyword rankings Category rankings and their numbers, like phone calls, website clicks, and more. For Bing Maps, I only track the views against the competition, and I know that it will be difficult to ever see any lead from Bing due to their lack of mobile presence, which impacts Local SEO clients directly.