Reviews matter for Local SEO with rankings, but they also help with getting more leads. For some of my clients that I onboard, I see that they might have a strong rating on Google, but on Yelp, they have a 2.0 out of 5 rating. That aggregate ranking from Yelp with Google tends to show up as mixed via the Google AI summary, which can negatively impact your brand. My recommendation to businesses is that focusing on your brand name + review along with #LocalSEO results in the winning equation to get more leads for your business.br br Timestamps:br 0:00 Introductionbr 0:10 What Google Shows for TM Blast Reviewsbr 0:48 Google AI Overview for TM Blast Reviewsbr 1:22 Trustindex.io Has Rich Results in Googlebr 2:00 What Bing Shows for TM Blast Reviewsbr 2:37 Trustindex.