This refers to the idea that search engine ranking algorithms might unfairly favor or disfavor certain websites or types of content. For example, some sites (or creators) might systematically get less “exposure” because of how the algorithm treats them. br Naver Labs Europe br +2 br Computer Science br +2 br br Researchers talk about “fair ranking”: they design ranking systems that try to distribute exposure more equitably (so lower-ranked items still get attention over time). br arXiv br +2 br arXiv br +2 br br In marketplaces (or platforms), this can have legal risk: e.g.