Timeshift: Looking for Mr Bond explores the long, intertwined history between James Bond and the BBC, using rarely seen archival material to trace how Britain’s most famous secret agent became a cultural icon. The documentary delves into Ian Fleming’s creation of Bond, early reactions to the novels, and the BBC’s pivotal role in shaping public understanding of the character through interviews, features, and critical commentary spanning more than five decades. br br The episode presents archival interviews with all six Bond actors, offering insights into how each performer reinterpreted the role for his era—from Sean Connery’s rugged debut to Daniel Craig’s modern, emotionally complex Bond. It examines how the BBC covered the release of each new film, how Bond’s image was debated in the media, and how changing social attitudes influenced both the character and his reception. br br Beyond the films, the programme looks at Bond as a broader cultural phenomenon: merchandising booms, spy-genre imitators, parodies, and academic studies that turned 007 into a subject of serious analysis. By revisiting forgotten broadcasts, behind-the-scenes footage, and contemporary critiques, the episode shows how the BBC both documented and shaped the public’s evolving relationship with James Bond. br br In the end, Looking for Mr Bond paints a portrait of a fictional hero who has continually reinvented himself—and of a broadcaster that has chronicled his journey from Cold War relic to 21st-century icon.