My #LocalSEO client is an HVAC company that offers year-round services to their residents in Colorado. As we move into winter, you can anticipate demand for heating projects to increase, as evidenced by Google Trends and SEMRush. To get ahead of that demand, I shift my focus away from AC and related projects towards the middle of the summer and start preparing for heating services. Here is how I think about seasonality and local SEO for my clients. br br Timestampsbr 0:00 Is Seasonality a Factor?br 0:2 Historical Weather Trends are Importantbr 0:35 Google Trends is Importantbr 0:55 SEMrush shows the same trendbr 1:21 Google Search Map Pack Explainedbr 1:45 How the Heat Map Worksbr 2:06 How Google Map Search Factors into Thisbr 2:44 SoLV Improvement Trends for My Clientbr 3:50 Tips to Rank Better on Googlebr br Want to run a free heat map scan for your business? If so, you can use my free affiliate link to do just that.