Do you truly know what drives the people on your team?br br Every CEO says they want a great culture… but very few actually build one. In this episode of The Mason Duchatschek Show, I sit down with Kate Volman, CEO of Floyd Coaching, to explore how leaders can create cultures where people thrive—not just perform.br br We dig into the deeper layers of leadership: creativity, journaling, imposter syndrome, workplace fulfillment, and why “happiness” isn’t something you chase…it’s something you generate through meaningful work.br br Kate also breaks down why “creating before consuming” is the most underrated leadership habit in the upcoming year, and how it protects your originality, energy, and focus in a noisy world.br br If you care about culture, creativity, and purpose-driven leadership, this conversation will challenge you in all the right ways.br br 🧠 About This Episodebr br Inside this conversation, you’ll discover:br br ► Why most leaders fail at culture—and what great cultures actually do differentlybr ► How creative projects (yes, even hobbies) make you a better leaderbr ► The surprising impact of journaling on clarity and decision-makingbr ► How to coach team members by understanding their dreams, not just their job descriptionsbr ► The truth about imposter syndrome and why high achievers feel it mostbr ► A powerful mindset shift: happiness as a byproduct, not a goalbr ► Why boundaries around social media are now a leadership essentialbr ► How to create momentum when you feel stuck or overwhelmedbr br This episode is loaded with actionable strategies leaders can implement immediately—whether you're a CEO, team leader, business owner, or anyone who wants to unlock creativity and build a culture worth staying for.