Marico’s Parachute business faced one of the toughest financial storms in recent years as copra prices surged over 100, compressing margins despite steep MRP hikes. The PPT breaks down this volatility into clear takeaways for CFOs and FP&A teams—showing why pricing alone cannot defend profitability when input costs rise sharply.br br The deck highlights how margin erosion, mix pressure, and channel dynamics created a multi-variable challenge, and why companies now need strong FP&A systems, smarter demand forecasting, and scenario-based decision making. It also shows where strategic finance leadership—such as fractional CFO services in Mumbai and virtual CFO services in India—can add governance, analytical depth, and financial discipline during volatile cycles.br br Ultimately, the storm around Parachute is a reminder: robust FP&A, structured financial controls, mix optimisation, and proactive forecasting matter more than ever in inflation-driven markets. Businesses that invest in smarter financial planning emerge stronger from volatility.