In this video, I walk through how I use Microsoft Copilot for #LocalSEOKeywordResearch and analysis, especially when working with service-based businesses on a budget. I’ll show you how I leverage Copilot directly inside Bing to generate core service keywords, expand keyword ideas, and uncover opportunities that traditional tools sometimes overlook. br I explain how I start with a base keyword, ask Copilot to generate related service terms, and then refine those ideas into high-intent keywords that actually lead to phone calls, website clicks, and real leads. This is especially useful if you don’t want to rely solely on paid SEO tools or if you’re looking for quick validation before running deeper reports.br br I also show how I upload Local Falcon heat map scans into Copilot to help analyze performance by city and town. By focusing on yellow and borderline areas and layering in population data, I prioritize the locations that can deliver the biggest ROI when flipped from page two to page one.